Work

Two useful changes.
Different kinds of work.

An investigation into customer records. Tools to help people navigate a training range.

01 / Customer information

The records existed.
Their status was the issue.

I investigated a UK wellness brand’s Shopify and Klaviyo accounts and traced an account-wide suppression event.

2,151 profiles recovered and verified.Email-platform status, not sales or delivered messages. Sales impact was not measured.
Read the recovery case and its limits

02 / Customer choice

Making a course range
easier to navigate.

A Course Finder designed to help visitors narrow a specialist training range by role and goal.

Course Finder and Training ROI Calculator delivered.Tools delivered. No measured adoption, booking gains, time savings or realised ROI.
Read the training case and its limits

Talk to David

What would you like
to make easier?

A short description is enough. I’ll assess whether there may be a useful next step.

First exchange free. No call required.
Paid work agreed separately. I won’t chase a reply.

Please leave out passwords, customer records, learner data and account access.

A brief to share with a colleague