Engineering for brands whose products carry regulated claims

One senior engineer, directing a team of AI agents inside your business.

The agents produce the work your revenue depends on: marketing, web development and research. I stay through live use. Your people keep control. Your business keeps the system.

The team is software; the accountability is one person. I brief the agents in sessions I run, verify their work against each other and merge what survives. Nothing acts unattended.

From one real inspection · 2026

The shop said 5,490 customers could be mailed. The email platform could reach about 150. Nothing anywhere said a word.

One of three findings published here, reproduced before reporting. No campaign has been sent to any of those records, and no customer outcome is claimed.

Claim a free site check See the evidence

One named builder: David Bentley · Built in your accounts, not mine · Nothing changes state or sends without your named approver · A documented handover

Evidence you can reproduce

A recent inspection found the following.

One private engagement with a small independent British supplement business, inspected in 2026. Six findings were reported privately, each reproduced before it was reported; three are published here. The business is not named and never will be: a client’s private weakness is not my marketing asset.

Every tool can say “working” while the workflow is broken. The failure lives in the join nobody owns. Five of the six findings sat between two systems, in a join nobody owned: storefront to email platform, sender to DNS, page to visitor, form to server, staging to live.

Three findings · confidence: confirmed · each reproduced before it was reported

Finding 1 · Compliance

A claim the product was not entitled to make.

Severity: high

A product named after a mineral carried a claim for that mineral at 13% of the Nutrient Reference Value. The GB register permits a claim only at 15% or above. The product named after the ingredient could not lawfully claim it.

Finding 2 · Data

An audience written off by one account action.

Severity: high

A single account-wide suppression event in April 2025 was mistaken for individual opt-outs. The storefront’s marketing flag said 5,490 people could be mailed; the email platform could reach about 150. Neither system flagged the gap, because each is accountable only for its own half. Restoring a profile inside the platform is not the same as having a lawful basis to email it, and no campaign has been sent to any of these records.

Finding 3 · Email

Email authentication broken for months.

Severity: high

SPF, DKIM and DMARC were misconfigured: the sending platform was authenticating against the registrar while the DNS actually lived at Cloudflare. Every marketing email was signed as the platform, not the brand.

None of these needed AI to exist. All of them needed someone to look, check what “working” means and write down how to reproduce what they found. The findings were found by hand; what I build from them is where the agent teams work. Every finding I report comes with its reproduction path and a plain statement of what I could not check.

Selected work

Three systems built for a €3 million aviation training business

Sofema Aviation Services trains engineers under EASA regulation, where a wrong answer carries a regulatory cost. All three systems below were built agent-assisted and human-directed, and two are publicly reachable today.

Where this evidence stops. I did not win this work in open competition, and no independent buyer weighed me against anyone else and chose to pay. So it shows what I can build inside a regulated operation. It does not show that the market has chosen me, and I would rather say so here than have you assume otherwise.

Training ROI Calculator

Publicly reachable In testing

Shows the full cost of classroom training against Sofema’s Corporate Freedom Pass.

Course Finder

Publicly reachable In testing

Uses four questions to route a learner to relevant courses, bundles and diplomas.

Cited EASA answer system

Working preview Not deployed

239 plain-English regulatory pages, each tied back to source law, with search and review by Sofema Aviation Services. No deployment decision has been made, and it may never ship.

Capability evidence only. No adoption, revenue or return-on-investment result is claimed.

How the work runs

A team of agents. One accountable builder.

A team of agents changes what one engineer can deliver, not who answers for it. You work directly with David Bentley, the engineer responsible for the work: there is no sales-to-delivery hand-off and no junior delivery layer. The agents are software; judgement does not delegate.

The engagement, end to end
The four stages of an engagement A directed team of AI agents produces inside each stage; the engineer briefs, verifies and merges. Four stages in sequence: find the work worth changing, build inside the real environment, prove the system before it is given authority, then operate, document and hand over. Between stages three and four is a gate: authority is granted only after agreed tests pass. A continuous rail beneath all four stages represents named human approval of every change of state and every customer send. An arrow returns from live operation back to the first stage: live use finds the next work worth changing. 01 Find the work 02 Build in place 03 Prove it first 04 Operate, hand over AGREED TESTS PASS NAMED HUMAN APPROVAL · EVERY CHANGE OF STATE · EVERY CUSTOMER SEND LIVE USE FINDS THE NEXT WORK The four stages of an engagement A directed team of AI agents produces inside each stage; the engineer briefs, verifies and merges. Four stages in sequence: find the work worth changing, build inside the real environment, prove the system before it is given authority, then operate, document and hand over. Between stages three and four is a gate: authority is granted only after agreed tests pass. A continuous rail beside all four stages represents named human approval of every change of state and every customer send. An arrow returns from live operation back to the first stage: live use finds the next work worth changing. 01 Find the work 02 Build in place 03 Prove it first 04 Operate, hand over AGREED TESTS PASS NAMED HUMAN APPROVAL · EVERY STAGE EVERY CHANGE OF STATE · EVERY CUSTOMER SEND

Live use finds the next work

  1. Find the work worth changing. I map what happens now, who owns it, where it fails and what result would make the work worth doing.
  2. Build inside the real environment. Agents produce code and drafts under my direction, verified against the data, tools, permissions and exceptions the workflow actually uses.
  3. Prove it before giving it authority. I agree tests with you, run the system on representative work, read the agents’ work against each other and keep a person in control of consequential decisions.
  4. Operate, document and hand over. I stay through live use. Your people receive the source, operating records, dependencies and instructions needed to keep control.
  • Access is read-only by default, on credentials you issue, in your own admin, revocable by you at any time.
  • For a live engagement, agreed checks report the current state. When something should change, the system proposes the change in writing, with the evidence and prior state captured.
  • The delivery record captures agreed checks, proposals, approvals and changes. A quiet month is reported as a quiet month, not left blank.

This is slower than full automation, deliberately. In a regulated business, the expensive failures are the confident, unattended ones. The expensive waste is quieter still: a system that works perfectly and automates a step nobody was waiting on. That is what stage one exists to prevent.

It stays with your organisation.

The source, data, workflow definitions, keys, logs and documentation live in accounts your organisation controls. Every external dependency is named. If the engagement stops, the system and a tested handover stay with you. The underlying AI model may still be supplied by a third party; where that is true, I say so and document the exit path.

There is one of me. Here is what that means.

HigherSelf Systems is one person, and you should know what that means before you buy. From month one you hold the documentation, regularly exported logs and a runbook any competent engineer can pick up. Holidays are scheduled and told to you in advance. If I am ill, you hear it from me, not from silence, and anything urgent routes to your named person, not to a pager I might miss.

The agents are the capacity; one person is the accountability.

What is not included.

No revenue, conversion or deliverability outcome is promised, and I do not provide legal, clinical, regulatory or advertising sign-off. The always-on agent I am working toward is a specification, not running software, and it is not part of anything I sell.

Show me the work that keeps getting stuck.

What happens next

  1. You write: one sentence about the workflow, or one public page URL from a work email at the same domain.
  2. I reply: within one working day for a workflow, two for a one-page read.
  3. If the workflow fits, we screen-share inside your own account; a one-page read ends with its reply.
  4. I refuse the work, or we agree the price, the boundary and the named approver, in writing. Only then does paid work, or any access, begin.

Write to david@higherself.ai with one sentence about the workflow. If you know them, add the person responsible and what happens when it fails; if not, send the sentence alone and I will ask one question rather than a brief. If it does not fit, I will say so in the first exchange and point you somewhere better if I can.

If you would rather not write to a stranger first: one public page of your site, read by hand, is free.

Start the email