Engineering for brands whose products carry regulated claims
Find what your business thinks is working — but isn’t.
Your storefront says one thing. Your email platform says another. I inspect the joins by hand, prove what is broken with a reproduction path you can run yourself, and fix what is worth fixing — with your people approving every change.
From one real inspection · 2026
The shop said 5,490 customers could be mailed. The email platform could reach about 150. Nothing anywhere said a word.
One of three findings published here, reproduced before reporting. No campaign has been sent to any of those records, and no customer outcome is claimed.Send one page — read by hand, free
Prefer to describe a stuck workflow instead? One sentence by email is enough.
One named builder: David Bentley · Built in your accounts, not mine · Nothing changes state or sends without your named approver · A documented handover
Evidence you can reproduce
One inspection. Six verified failures, invisible from inside.
One private engagement with a small independent British supplement business, inspected in 2026. Six findings were reported privately, each reproduced before it was reported; five sat between two systems, in a join nobody owned. Three are published, with the path to check each one yourself. The business is not named and never will be: a client’s private weakness is not my marketing asset.
Observed · Reproduced · Not proven — stated on every finding. Read the findings and how they were checked
The method
How an engagement runs
- Check. One page of your site, read by hand, free. A reply in two working days.
- Inspect. Inside your own accounts, on a screen share, before any fee is agreed.
- Build. 90 days, in three separately approved stages, only if your own numbers justify it.
- Operate. Ongoing, documented, handed over. Your business keeps the system.
Every step is complete in itself and refusable, with a fixed price stated in writing before any work begins. If the inspection does not justify the work, I decline it. How the work runs, in detail
Selected work
Also built: three systems for a €3 million regulated training business
Sofema Aviation Services trains engineers under EASA regulation, where a wrong answer carries a regulatory cost. A training ROI calculator and a course finder are publicly reachable; a cited EASA answer system is in review and may never ship. All were built agent-assisted and human-directed.
I did not win this work in open competition: it shows what I can build inside a regulated operation, not that the market has chosen me. See the work
The model
Agents produce. One engineer answers. Your people decide.
A directed team of AI agents gives one senior engineer unusual capacity: they read, test, draft and propose inside agreed boundaries; I brief them, verify their work against each other and merge what survives. Judgement does not delegate. A named person in your business approves anything that changes state or reaches a customer, and the system, source and records stay in accounts you control.