Course information and enquiry tools

The work

An existing range. A way through it.

Course Finder

For a specialist aviation training provider, I built a Course Finder. A visitor gives their role and what they want to achieve, and the finder narrows the provider’s existing course range to the options that fit.

I also delivered a Training ROI Calculator for the same provider.

For the same provider I also redesigned its knowledge hub, so that a search for a topic, an abbreviation or a regulation reference brings up the article and shows the course that goes with it.

Knowledge Hub status: live at sofemaaviation.com/hub.

Outcomes

Adoption, booking gains, time savings and realised return have not been measured.

For your job, the questions are: which options match the request, what supports that answer, and what still needs a person to decide?

An independent demonstration

Four people. One enquiry.

An illustrative enquiry for BAM Construction Training. Course names, lengths and conditions are taken from BAM’s published pages, captured on 30 September 2026 (UK time). The customer, people, site and requested date are invented. BAM did not commission, check or endorse this demonstration.

The customer’s request

“Hi, do you do digger tickets? We’ve got four groundworkers who need one. How long does it take and what would it cost? Thanks.”

The page asks

Which machine?: 360 excavator, telehandler or forward tipping dumper within this demonstration.
How many people, and what experience do they report?: Never used one, used one sometimes, or use one regularly.
Where would the training be?: Where BAM trains, or at the customer’s site, subject to confirmation.
Needed by when?: Optional. The illustrative request uses 15 January 2027.

These questions can also be used as a checklist for phone enquiries or an existing form.

The request your team could receive

360 excavator · four people · customer’s site (to confirm) · needed by 15 January 2027.

Two have never used one: Suggested route: N202 Excavator novice course. Published length: 10 days.
One uses one regularly: Refresher or test only; which applies remains to discuss. Published length: one day either way.
One has used one sometimes: Course and length to confirm. Occasional use alone does not settle the course.

Still to confirm

Does the regular operator already hold an NPORS card? Which card is needed? For the NPORS Trained Operator Card with the CSCS logo, BAM’s page requires a CITB Health and Safety Test pass within the last two years.

BAM still confirms the appropriate courses, site and machine suitability, how the four people are grouped, dates and price. Four people in one enquiry does not promise one four-person course.

The page does not assess competence, check cards or book training. In a live version, the customer reviews and sends a draft from their own email or WhatsApp. This demonstration sends nothing.

Try the BAM demonstration BAM’s published excavator course

How to start

An outline you can decide on.

For a training-enquiry page, I can include two worked enquiries using your published courses, so you can see the completed requests your team could receive. The one-page outline sets out which courses a live version would cover, what I would need from your team and a fixed price to add it to your website. There’s no charge or commitment for the examples or outline, and no call needed. Scope, price and payment terms are agreed before work on your website starts.

If you want to go ahead, we agree the scope, payment terms and checks before work starts. Your team confirms the course information and keeps the final decision on suitability.

The handover covers how to use and update the system, and who looks after its hosting. Any ongoing support is optional and agreed separately.

Request a free outline Scope and price

About AI

Where AI is used, and where it is not.

AI helps us research and draft. People make the decisions and check the result. There are three situations, and the answer is different in each.

01 · The demonstration finder

No live AI runs.

The rules-based finders prepared for this letter campaign work from a table of routes in the visitor’s browser. Suggested course routes refer to captured information from your pages. Where that information does not establish an answer, the finder asks your team to confirm.

The enquiry is assembled from the visitor’s answers. The same answers, with the same table, give the same result.

What it sees: the visitor’s answers, in their own browser. Nothing is sent to an AI service.

02 · Building from public pages

AI drafts. People check.

We use AI tools to read published course information and draft the route table. David reviews the build. On new client builds, Orietta checks the agreed facts against their sources and follows the customer journeys in scope.

What it sees: published course information and review instructions.

03 · A job using private data

AI runs on your side.

The project’s AI model runs on a computer you own or in an account you control. Your private business data is not sent to a model provider’s AI service. You control the access, and you can switch it off at any time.

How: we use open-weight models. These are models whose files can be downloaded and run privately.

Three questions we settle first.

The answers become the agreed checks for the build and the plan for keeping it useful.

What supports the answer?: Which sources count, and what happens when they disagree or are missing.
Where must a person decide?: Which decisions stay with your team and are never passed to the model.
Who checks it and keeps it right?: Wrong answers, changed information, and the work of keeping it running.

What this does not promise.

Checks find mistakes. They do not guarantee that every answer is correct.

Running AI on your side settles who holds the data. It does not make an answer right.

WhatsApp and email are separate services. They sit outside any private setup.

Control and handover

See what a build would involve.

Reply “outline” and tell me which part of your course enquiries you’d like to make easier. If you received a demonstration by post, include your company name. Please leave out learner records and account access.

Request the outline on WhatsApp Request the outline by email

For a training-enquiry page, I can include two worked enquiries using your published courses, so you can see the completed requests your team could receive. The one-page outline sets out which courses a live version would cover, what I would need from your team and a fixed price to add it to your website.

There’s no charge or commitment for the examples or outline, and no call needed.

Scope, price and payment terms are agreed before work on your website starts.

I write these letters to find clients. This is the only letter you will receive from me, and I will not chase a reply.

Forward the brief to a colleague Privacy notice

One clear enquiry.Your team decides.