25 tested buyer questions
Drawn from your sales notes, repeat enquiries, and operator memory. Where you do not have a list, I bring a vertical-appropriate starter set and we adjust together.
Lower-friction paid diagnostic
Test 25 buyer questions against your training website. Get a written diagnostic in 10 working days.
A fixed-fee audit that scores your existing website on the questions buyers actually ask before enquiring. Delivered as a written report. Recommends a sprint scope only if it is the right next step.
- Fixed fee
- 10 working days
- One reviewer call included
- No upsell pressure
What you get
Five deliverables, one written report.
The audit is delivered as a single document you can read in one sitting and act on without further dependency on me.
Current answer path
For each question: what your website returns today — search results, FAQs, course pages, blog posts, dead ends — scored on whether a real buyer would get there.
Route gaps
Where the buyer reaches an answer but no clear next step: course, service, employer enquiry, expert review, or escalation. The questions that lose enquiries silently.
Source gaps
The questions where no source exists on your website to answer them — the cases where buyers reach unsupported third-party material instead.
Recommended sprint scope
If a founding sprint is the right next step, the audit ends with a specific scoped recommendation. If it is not, you get an honest no.
Sample structure
A short, scannable document.
The report is built to be read by a CEO and forwarded to a marketing or commercial lead without translation. No 60-page slide deck.
All testing is done against your public website. No customer data, no integration, no tracking pixels installed.
Answerability audit
Sample structure · Regulated training website
Sample
Sections inside the report
- Executive summary on one page
- The 25 questions and the current answer paths
- Route gap table
- Source gap table
- Off-scope handling notes
- Recommended sprint scope or honest no
What the audit does not include
- No public ranking claims or AI citation guarantees.
- No SEO keyword report or backlink analysis.
- No prototype build — that is the founding sprint.
Who this is for
A useful first step. Not for everyone.
The audit is built for organisations that have a real catalogue, real source material, and a serious reason to make their website easier to answer.
A good fit
Not a good fit
Regulated training, safety, aviation, certification, or compliance-heavy professional education.
General consumer websites or unregulated affiliate content.
A catalogue large enough that buyers cannot find their way without help.
Single-product brochure sites where one page already answers everything.
A named person who can review the report and act on the findings.
No internal owner for the website or the buyer experience.
A genuine interest in learning what buyers cannot find.
Wanting only an SEO ranking report or a content quote.
Fixed fee
One fixed price. One reviewer call. Ten working days.
Fixed fee on enquiry. One reviewer call included. Diagnostic delivered as a written report within 10 working days of intake.
If the audit recommends a founding sprint and you proceed within 60 days, the audit fee is credited against the sprint scope.
If a founding sprint is the more appropriate first step for your situation, the sprint page explains it directly.
Audit FAQ
Common questions before requesting an audit.
If your question is not here, ask it on the enquiry form. You will get a direct reply.
How is this different from an SEO audit?
An SEO audit measures rankings, backlinks, and indexation. An answerability audit measures whether real buyer questions get useful answers, sources, and next-step routes. The two are complementary but answer different questions.
Where do the 25 questions come from?
Ideally from your sales notes, repeat enquiries, FAQs, and operator memory. If you do not have a list, I bring a starter set drawn from your vertical and we adjust it during the intake call before any testing begins.
Do I need to give you any internal access?
No. The audit is run against your public website. No CMS access, no analytics access, no customer data. Internal source documents can be added by your team if relevant.
What if the audit concludes a sprint is not right for us?
Then the report says so and explains why. There is no upsell pressure. Where a different next step is appropriate — internal content work, catalogue restructure, or no action at all — the report will say that.
Can the audit lead to a founding sprint?
Yes, when it is the right next step. The audit ends with a specific scoped recommendation. The audit fee is credited against the sprint if you proceed within 60 days.
Request an audit
Bring your website and your 25 hardest buyer questions.
Tell me your website, your category, and what buyers struggle to find. I will reply with confirmation, the fixed fee, and an intake call slot.
If the audit is not the right fit, I will say so on that first call.